“Redaptive makes it possible to do deals that we otherwise couldn’t via the finance mechanism that we can bring to the table for the customer.” —John Huddock, Co-Founder of Motus Power
When John Huddock, Co-Founder of Minneapolis-based Motus Power, reflects on the barriers his customers face, two challenges consistently emerge: a lack of capital budget and limited internal resources to evaluate energy efficiency solutions. In a recent video interview, Huddock explained how these roadblocks often force companies to delay critical HVAC improvements for a year or more, even when the need is clear and the technology is available.
Motus specializes in HVAC energy efficiency for large national accounts, delivering solutions like smart motor retrofits and patented technology that can reduce energy consumption by 25%–35% on commercial HVAC systems. But as Huddock notes, “customers see our solution, they want to execute, but they haven’t planned capital budget for it. So, they end up waiting another year.”
A partnership born from shared vision
The partnership between Redaptive and Motus began by chance at a trade show where, as Huddock recalls, “the Redaptive booth, ironically enough, was right next to the Motus booth.” What started as a casual conversation quickly revealed deep synergies between the two companies.
“We started talking with the people from Redaptive and quickly realized that our interests were aligned as far as the types of customers that we were dealing with and the solutions we were trying to provide,” Huddock explained. Both organizations serve the same national account base and share a dedicated focus on driving measurable outcomes for their customers.
What makes this partnership unique, according to Huddock, is that “it’s a two-way relationship, which is what we look for in a partnership. Motus is doing business with Redaptive customers. Redaptive is doing business with Motus customers.”
From barriers to breakthroughs
Through this collaboration, we provide a pre-structured funding mechanism that eliminates the deal-by-deal capital hunt. As Huddock puts it, our partnership allows customers to “move forward today and not have to wait until next year when capital budgets become available.”
The results speak for themselves. When asked if Redaptive has helped unlock previously stalled projects, Huddock was unequivocal: “Yes, absolutely. Primarily from the standpoint of customers that we may have been working with directly as a company, that we couldn’t go forward with because they didn’t have capital budget.”
Converting bottlenecks to programmatic growth
Working with Motus shows what we’re all about: turning funding and resource challenges into steady growth. We’re more than just a source of capital—we’re a partner for growth, offering three main benefits:
- Flexible, tailored capital. As Huddock noted, our financing eliminates the “lack of capital budget” barrier that forces customers to delay projects for years.
- Scalable turnkey execution. We help partners like Motus “do more quickly” by removing resource constraints that limit project rollouts.
- Differentiated competitive advantage. Our integrated approach addresses what Huddock identified as customers’ dual challenge: lacking both “internal resources to understand technology solutions” and the capital to implement them.
For Motus, this partnership has delivered tangible growth. “Redaptive has helped Motus grow from the standpoint of being able to fund more projects, which allows us to capture revenue more quickly and help more customers with our solution,” Huddock shared.
Success defined by customer satisfaction
When asked what defines project success, Huddock’s answer was refreshingly simple: “A successful project for Motus really boils down to one thing, and that’s a satisfied customer at the end of the project.” This customer-first mindset aligns perfectly with our approach to partnership.
“Redaptive has been an integral part of that from several different angles,” Huddock noted. “They’ve allowed us to go in and do deals that we couldn’t normally do because of a lack of capital budget, along with leveraging Redaptive’s expertise in other areas that we could bring to our customers where we otherwise wouldn’t have that solution.”
The power of true partnership
We help companies do more than just upgrade their infrastructure. By working with us, they can use these upgrades to drive growth and improve cash flow. Our work with Motus shows that overcoming financing and operational hurdles leads to steady, repeatable growth.
For companies considering similar partnerships, Huddock said, “I would recommend working with Redaptive based on the fact that, along with a solid and creative finance mechanism, Redaptive also can deliver additional customers and solutions that can help the partnership grow.”
Ready to unlock more project potential?
Watch our full interview with Motus Power to learn more about how strategic partnerships can transform your approach to energy efficiency projects, then let’s discuss how we can map your next program together.